Resellers are different from Retailers. While both sell goods but resellerassociation.com/what-is-reseller-hosting the major difference is that a retailer owns an established brick-and-mortar store or online business, and sells directly to customers. A reseller is a middleman and purchases stock from retailers or wholesalers at a discounted price to pass to consumers. Resellers are businesses or individuals that operate in a variety of industries.
To identify the most suitable reseller partners, you have take into consideration your market reach as well as your product knowledge and strategic alignment. A good reseller partner will have a presence that is within your market and a deep understanding of technology so that they can accurately represent your brand. They are aware of your products and services, allowing them to create value added services such as bundling or customisations that improve the experience for customers.
Whether you’re seeking to expand your geographic reach, reach new customers or increase sales finding the right reseller can be an excellent option to grow your company. When you approach potential resellers to establish a connection with them, make sure to highlight the common interests or connections. This will make you stand out and help build a lasting connection with them. You can also make use of LinkedIn groups and communities to connect with a diverse range of potential partners within your industry. Don’t forget to keep track of your outreach, responses, and follow-up actions so that you are on top of your activities.